Wilson Roofing is an Austin, Texas roofing contractor serving homeowners and small commercial properties with inspections, repairs, replacements, gutters, and storm-damage insurance work.

Despite a strong reputation and referrals, they struggled with consistent lead flow because their Google Business Profile was under-optimized (few service areas/photos, weak categories), the site had thin service/location pages (causing keyword cannibalization), reviews trickled in inconsistently, and there was no reliable call/quote tracking—making ROI hard to prove or scale.