How Stephen Coates, DDS Increased New-Patient Enquiries by 34% in 2 Months
Stephen Coates, DDS is a family and cosmetic dental practice in California (Long Beach area), serving adults and families with preventive, restorative, emergency, and cosmetic services.
Despite strong chairside reputation, lead flow lagged because the Google Business Profile wasn’t fully leveraged (few service categories/photos, limited reviews), service pages were thin and overlapping (causing cannibalization), and tracking under-counted calls/booking requests—making it hard to scale what worked.
Main Challenges 🦾
Proof & trust gaps
Few recent reviews; limited case galleries, and online reputation management.
Attribution gaps
No call/appointment tracking; Ads under-reported. Wasted ad spend.
Local-pack inconsistency
Missing secondary categories/services; sparse Q&A/photos
Advo's Strategy Which Exploded Growth 🚀
Google Ads (Compliance-Forward, Intent-Split)
Geo-tight Search campaigns for “dentist near me,” “emergency dentist long beach,” “Invisalign long beach,” “dental implants long beach”; robust negatives; call extensions only during staffed hours. • Split ready-to-book (emergency/implants) vs research (whitening/veneers) intents; low-CPC brand defense.
Local SEO Improvements
Standardized primary/secondary categories (Dentist, Cosmetic Dentist, Emergency Dental Service, Dental Implants) and full services list with appointment link. Launched a weekly photo cadence (team, rooms, sterilization protocol, case snapshots) and populated Q&A with plain-English answers.
Conversion UX
Mobile-first layout with sticky “Call Now / Request Appointment”; 2-step form (service + preferred time); trust badges (years in practice, memberships, warranties/guarantees where compliant). Clear office info (hours, parking, insurance/financing options) adjacent to CTAs.
We Got Incredible Results 💰
As expected, the results were amazing and the business was getting several more appointment bookings within 2 months.
42%
Increase ⬆️
In new-patient enquiries (calls + “Request Appointment” form submissions)
73%
Increase ⬆️
In GBP actions and steadier local-pack presence across core ZIPs
27%
Increase ⬆️
In organic sessions to service/storm pages
We Can Get You Similar Results! 📈
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