How Ghost Lifestyle Increased eCommerce Revenue by 39% in One Quarter
Ghost Lifestyle is a fast-growing DTC supplement brand (Shopify) selling pre-workouts, proteins, and energy products online and through retail partners.
Despite strong brand awareness, site revenue underperformed because PDPs reused manufacturer-style copy (thin/duplicate content), collection pages weren’t optimized for non-brand queries, product feed hygiene limited Google Shopping scale (missing/incorrect GTINs & attributes).
Main Challenges 🦾
Thin/duplicate PDP content
Which limited all long-tail keyword rankings and differentiation on Google.
Under-optimized collections
Which failed to capture non-brand demand (“stim free pre workout,” “best whey isolate,” etc.).
Product Feed hygiene issues
(GTINs, product types, attributes) throttled Google Shopping & PMax performance.
Advo's Strategy Which Exploded Growth 🚀
PDP & Collection SEO (Content + Schema)
Wrote unique PDP copy (benefits, use-cases, ingredient explainer, dosage transparency, flavor callouts) and added Product, Review, and FAQ schema. Upgraded collection pages with buying guides, comparison blocks, and internal links to ingredient glossary (caffeine, beta-alanine, creatine).
Ingredient & Use-Case Content Hub
Built a glossary (e.g., “What is beta-alanine?” “Caffeine per scoop vs. per can”) and use-case hubs (“pre-workout for beginners,” “stim-free stacks”). Interlinked hubs → collections → PDPs to catch research → purchase paths.
CRO & Merchandising
Sticky Add-to-Cart, shipping threshold progress bar, bundle/stack offers on PDP, and flavor availability UI; surfaced UGC/reviews above the fold. Introduced post-add cross-sell (scoop accessories/creatine) and tightened checkout friction (fewer fields, wallet pay priority).
We Got Incredible Results 💰
As expected, the results were amazing and the business experienced significant revenue growth within 3 months.
39%
Increase ⬆️
In total eCommerce revenue (sitewide)
52%
Increase ⬆️
In non-brand organic sessions to PDPs & collections
27%
Increase ⬆️
In PDP conversion rate (sitewide) from UX optimizations.
We Can Get You Similar Results! 📈
Speak With A Specialist?
Book A Call Below